MEREDES BENZ

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in January 1886,[1] and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a carriage by the addition of a petrol engine the same year. The Mercedes automobile was first marketed in 1901. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company.[1] Mercedes-Benz has, over the years, introduced many technological and safety innovations that have become common in modern vehicles.
Purchasing

Mercedes-Benz automobiles are available at dealerships in more than 130 countries and their work fleet (trucks and commercial) vehicles are available from a group of dealers worldwide as well as direct from the factory. As with several other European automobile brands, Mercedes offer a European delivery option for international customers who purchase a Mercedes-Benz automobile.

[edit] Mercedes-Benz range today

Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a Global basis. The Smart brand of city cars has also been part of the Mercedes-Benz Group since 1994.

[edit] Quality

Since its inception, Mercedes-Benz had a reputation for quality and durability. Objective measures looking at passenger vehicles such as J.D. Power surveys demonstrated a downturn in reputation in this area in the late 1990s and early 2000s. (This was possibly related to the then board of directors being distracted from maintaining the marque's traditional quality whilst buying up or into many second-rate manufacturers such as Chrysler; once Chrysler was dumped from the company portfolio, quality and reliability of Mercedes-Benz vehicles began to return to their traditional levels.) By 2005, Mercedes temporarily returned to the industry average for initial quality, according to J.D. Power.[2] In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing to 4th place, surpassing quality leader Toyota and earning several awards for its models. [3] For 2008, Mercedes quality improved by yet another mark, now in third place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant.[4] As of 2009, Consumer Reports of the United States has changed their reliability ratings for Mercedes-Benz vehicles to "average," recommending the E Class and the SL Class .[citation needed]

[edit] Motorsport
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Main Article Mercedes-Benz in motorsport.

A DMG Mercedes Simplex 1906 in the Deutsches Museum
1957 Mercedes-Benz 300Sc Cabriolet
1959 Mercedes-Benz W120 Model 180

The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories- both had entries in the very first automobile race Paris to Rouen 1894. This has continued, and throughout its long history, the company has been involved in a range of motorsport activities, including sports car racing and rallying. On several occasions Mercedes-Benz has withdrawn completely from motorsport for a significant period, notably in the late 1930s and after the 1955 Le Mans disaster, where a Mercedes-Benz 300SLR collided with another car and killed more than eighty spectators. Although there was some activity in the intervening years, it was not until 1987 that Mercedes-Benz returned to front line competition, returning to Le Mans, DTM, and F-1 sports car racing with Sauber.

The 1990s saw Mercedes-Benz purchase engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign cars at the famed Indy 500 race under the USAC/CART rules, eventually winning that race with Al Unser, Jr. at the wheel. The 90's also saw the return of Mercedes-Benz to GT racing, and the Mercedes-Benz CLK GTR, both of which took the company to new heights by dominating the FIA's GT1 class.

Mercedes-Benz is currently active in three forms of motorsport, Formula Three, DTM and Formula One. In Formula One, the company part owns Team McLaren and has supplied the team with engines since 1995. This partnership has brought success, including Drivers Championships for Mika Häkkinen in 1998 and 1999 and for Lewis Hamilton in 2008, as well as a Constructors Championship in 1998. The collaboration with McLaren has been extended into the production of roadgoing cars such as the Mercedes-Benz SLR McLaren.

[edit] Business alliances (Studebaker-Packard Corporation)
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In 1958 Mercedes-Benz entered into a distribution agreement with the Studebaker-Packard Corporation of South Bend, Indiana (USA), makers of Studebaker and Packard brand automobiles. Under the deal, Studebaker would allow Mercedes-Benz access to their U.S. dealer network, handle shipments of vehicles to those dealers, and in return receive compensation for each car sold. Studebaker also was permitted to use the German automaker’s name in its advertisements, which stressed Studebaker's quality over quantity.

When Studebaker entered into informal discussions with Franco-American automaker Facel Vega about offering their Facel Vega Excellence model in the United States, Mercedes-Benz objected to the proposal. Studebaker, which needed Mercedes-Benz distribution payments to help stem heavy losses, dropped further action on the plan.

Mercedes-Benz maintained an office within the Studebaker works in South Bend from 1958 to 1963 when Studebaker's U.S. operations ceased. Many U.S Studebaker dealers converted to Mercedes-Benz dealerships at that time. When Studebaker closed its Canadian operation and left the automobile business in 1966, remaining Studebaker dealers had the option to convert their dealerships to Mercedes-Benz dealership agreements.
Source From: www.wikipedia.org